Merchant toolkit

Everything you need to help your customers split the cost at checkout.

Table of contents

Getting started
Marketing guidelines
Logo
Asset library
Brand tools
Support

Getting started

Partnerships that flow together, grow together. Here's everything you need to integrate Paysquad smoothly and successfully.

The perfect balance of business and party.

If Paysquad was a haircut, we’d be a reverse mullet. Our brand might be a party at the front, but at the back? It’s straight down to business. In fact, merchants that offer Paysquad attract an average of 6 new customers with every group transaction.

But it takes a skilled operator (or hairdresser!) to balance business with party. Thankfully this kit has everything you’ll need.

Marketing guidelines

Paysquad is worth shouting about, so you'll probably want to. Maybe even run a competition. Here are a few rules to play by.

  1. Stay true to the brand. Whether you're creating a post, hosting an event, or running a contest, make sure your messaging matches our tone and voice. We're friendly, fun, and inclusive, so speak to people like you would a good friend. Avoid corporate jargon and anything too formal.
  2. Highlight the value. Make it clear how Paysquad makes life easier. Focus on our buy now, pay together solution: how it brings people together, and what it saves, like time, admin headaches, and the hassle of chasing everyone for money.
  3. Be clear on the rules. If you're running a competition or giveaway, make sure participants know exactly what's required. Lay out the guidelines simply. Skip the legalese, but cover the essentials like eligibility, timeframes, and how winners will be notified.
  4. Create engaging content. Use visuals, real-life scenarios, and stories that show how Paysquad works. Photos of friends getting together, videos of the checkout experience, or testimonials from users are gold. People relate to people, so make Paysquad relatable.
  5. Keep it fun. Bring some energy to everything you do. Paysquad makes group payments easy and enjoyable, so let that show. Throw in a pun, celebrate the milestones, and keep things light.

Asset library

All the bits and pieces you need to promote Paysquad on your website, social, and email.

Checkout button

Add this button to your checkout alongside other payment methods like PayPal or Afterpay.

Button size and corner radius

You can adapt the Paysquad button corner radius and height to match the other buttons in your app. By default, the button has a corner radius of 8px. If you adapt it, keep it above the minimum size at all times.

Preferred

Alternative

The preferred option is, well, preferred. But what matters most is that customers can clearly see and read it, so always use the version with the best contrast on your site.

Info modal

Use this modal on your product detail pages so people know they can pay with Paysquad. Use the "On page" version on the page, and the "Modal" version for the expanded view.

On page

Modal

Brand tools

Our typeface and colour palette are two of our most distinctive assets. Here's how to apply them.

Colour

Below is our core colour palette. These values are for digital use only. If you're creating a printed asset, get in touch and our squad will sort you out.

Core palette

Dusk
Hex
#7950EC
Night
Hex
#2C2D37
Sunshine
Hex
#EAFF72
White
Hex
#FFFFFF

Core gradients

Dusk-Sky
Hex
#7950EC – #AFFBCE
Sky-Sunshine
Hex
#AFFBCE – #EAFF72

Typography

Use DM Sans. It's free on Google Fonts. Gabriel Sans is our brand font, but it's licensed, so DM Sans is the one to use on the web.

  • Gabriel Sans, our brand font (shown for reference)
  • DM Sans, the one to use
    • Gabriel Sans Bold
    Aa
    Gabriel Sans Normal
    Aa

    Support

    There are no silly questions. If you're not sure about any of these guidelines, or you've got a question we haven't covered, get in touch.