Merchant toolkit
Everything you need to help your shoppers buy now and pay together.
Marketing guidelines
Paysquad is worth shouting about, so you'll probably want to. Maybe even run a competition.
- 01
Stay true to the brand
Whether you're creating a post, hosting an event, or running a contest, make sure your messaging matches our tone and voice. We're friendly, fun, and inclusive, so speak to people like you would a good friend. Avoid corporate jargon and anything too formal.
- 02
Highlight the value
Make it clear how Paysquad makes life easier. Focus on the buy now, pay together option, how it brings people together, and what it saves, like time and admin headaches.
- 03
Be clear on the rules
If you're running a competition or giveaway, make sure participants know exactly what's required. Lay out the guidelines simply. Skip the legalese, but cover the essentials like eligibility, timeframes, and how winners will be notified.
- 04
Create engaging content
Use visuals, real-life scenarios, and stories that show how Paysquad works. Photos of friends getting together, videos of the checkout experience, or testimonials from shoppers are gold. People relate to people, so make Paysquad relatable.
- 05
Keep it fun
Bring some energy to everything you do. Paysquad makes paying together easy and enjoyable, so let that show. Throw in a pun, celebrate milestones, and keep things light.
Voice and vocabulary
A few words we're particular about. Getting these right keeps Paysquad sounding like Paysquad wherever you mention us.
How to spell Paysquad
- Paysquad is one word with a capital P. Never PaySquad, paysquad, or Pay Squad.
- Use "Paysquad is", not "Paysquad's".
The words we use
- squad
- The group of people paying together.
- chip in / contribute
- What each person pays. Chip in is the friendly verb, contribute the neutral one.
- shopper
- The person buying with Paysquad.
- squad leader
- The person who starts a Paysquad.
- share
- Use it for sharing a Paysquad or its link, and for "share the cost". Not "your share".
What to avoid
- "Customer" or "user".
- "Pay your share", "IOU", or "chase repayments".
- Finance jargon like transaction, reconcile, capture, or authorise.
Logo
We love to have fun, but the logo is one place where it pays to play by the rules.
The Paysquad logo is made up of an icon and word mark. Use them together and only in the colours specified.
Preferred
Alternative
Brand collaboration
Want to let shoppers know you've joined the squad? Here's how to do it.
- Keep both logos visually balanced in size.
- Keep clear space around the logos, at least the width of the “p” in the Paysquad word mark.
- Keep colour contrast as high as possible for easy reading. Use the black and white versions if you need to.
Preferred
Vertical
Asset library
Use these assets on your website, social channels, and email.
Checkout button
Add this button to your checkout alongside other payment methods.
Button size and corner radius
You can adapt the Paysquad button corner radius and height to match the other buttons in your app. By default, it has an 8px corner radius. Keep the button at least 140px wide and 40px high.
Preferred
Alternative
The preferred option is preferred, but what matters most is that shoppers can clearly see and read it. Always use the version with the best contrast on your site.
Info modal
Use this on product detail pages so people know they can pay with Paysquad. Use the on-page version on the page, and the modal version for the expanded view.
On page
Modal
Brand tools
Use these colours for digital work. If you're creating a printed asset, get in touch and we'll help.
Colour
#7950EC
#2C2D37
#EAFF72
#FFFFFF
Core gradients
#7950EC to #AFFBCE
#AFFBCE to #EAFF72
Typography
Use DM Sans in every Paysquad asset, from digital campaigns to editable documents.
Download DM SansSupport
There are no silly questions. If you're not sure about these guidelines, or have a question we haven't covered, get in touch. We're happy to help.
Get in touch